Overview

In the 8th of our series of Design Workshops you will hear how businesses are using the power of design to enhance the performance of their social media strategy.

Generating great content is a key part of designing an engaging social media presence and forms the foundation of your brand communication online.

A clear understanding of how social media platforms attract different personas is essential in helping you to connect with your ideal customer allowing you to develop a specific plan of business development activities.

Our workshop will focus on:

○      The importance of your brand personality in social media communication

○      How to craft a successful content marketing strategy

○      The importance of using high-quality copy-writing and imagery as part of your content strategy

○      Practical tools to help you raise the profile of your business through social media

There will be opportunities to talk to expert design professionals about making design work for your business as well as Invest NI staff explaining Innovation Vouchers, IP and other support options that could help move your business forward.

Programme

TimeActivity
08:00 Registration & Breakfast
08:40 Welcome & Introduction by Dr Vicky Kell, Director of Innovation at Invest NI
08:55 The importance of your brand personality in social media communication - Gillian Colhoun, Design Capital
09:25 How to craft a successful content marketing strategy - Lyndsey Doherty, Origin Digital
09:50 The importance of using high-quality copy-writing and imagery as part of your content strategy - Jaime Steele, Pale Blue Dot
10:15 Practical tools to help you raise the profile of your business through social media - Louise Brogan, Social Bee Academy
10:40 Wrap up
10:45 Networking

 

If you have already registered for this event, you can view your registration details from the Booked Events page

+ Register for Event

Additional Details

Speaker Icon
Loading ...
Costs and Extras Icon
Loading ...
Workshop Icon
Loading ...
Location Icon

Mossley Mill

Carnmoney Road North,

Newtownabbey,

Antrim,

BT36 5QA