Visual Design Workshop

First Impressions Count: The Importance of Great Visual Design

In the 3rd of our series of Design Workshops we will explore the key elements of why and how visual communication works. Through interactive presentations and case studies from industry professionals we will demonstrate how to make it work for your business.

It takes 0.05 seconds for a potential customer to decide whether your business is worth their time and money. No matter what industry you're in, visual design is a critical tool in making a great first impression.

It can even be the difference between winning the edge over your competitors or turning customers off completely. That's why it's so crucial to invest the necessary time and resources in a well-designed brand presence.

Our workshop will focus on:

• Key elements of powerful and effective visual design
• How to maximise your visual communications assets to win new business
• Digital and new media considerations – how these should look and what messages you are sending
• Local company case study examples of how good visual design has helped them grow 

There will also be opportunities to talk to expert design professionals about making design work for your business as well as Invest NI staff explaining Innovation Vouchers, IP and other support options that could help move your business forward.

Programme