Overview

In the 2nd of our series of Design Workshops you will hear how companies are using design strategically as the driver for product development, creating compelling customer experiences and increasing their potential to win new business.

Product design is both an art and a science. It is a combination of improving the aesthetics of a product, the functionality, and the performance. It also serves technical purposes such as documentation for production, new technologies, or Intellectual Property.

The ultimate outcome is to deliver a product that is superior to your competitors or is better than what is currently available in terms of market appeal and performance. Many business leaders see design as an afterthought and a cost, rather than an investment and a way of helping their business grow, but Design should be an integral part of product development.

Our workshop will focus on:

• Key elements of new product development and product evolution
• Driving value from effective product design
• How to reduce business costs
• Case study examples of how using product design has transformed a business
development.

There will be opportunities to talk to expert design professionals about making design work for your business as well as Invest NI staff explaining Innovation Vouchers, IP and other support options that could help move your business forward.

Programme