This mandatory Sales and Marketing workshop at Invest Northern Ireland HQ, Belfast on Wednesday 27 May will build your understanding of core sales and marketing principles and show how these can be applied across different sectors, business models, stages of growth and customer types.

You will be introduced to a wide range of practical marketing activities and channels, helping you assess which approaches are most effective for your business and target markets.

The workshop also focuses on developing your ability to identify, attract and covert sales opportunities with practical insights you can apply immediately within your business.