In the 8th of our series of Design Workshops you will hear how businesses are using the power of design to enhance the performance of their social media strategy.
Generating great content is a key part of designing an engaging social media presence and forms the foundation of your brand communication online.
A clear understanding of how social media platforms attract different personas is essential in helping you to connect with your ideal customer allowing you to develop a specific plan of business development activities.
Our workshop will focus on:
○ The importance of your brand personality in social media communication
○ How to craft a successful content marketing strategy
○ The importance of using high-quality copy-writing and imagery as part of your content strategy
○ Practical tools to help you raise the profile of your business through social media
There will be opportunities to talk to expert design professionals about making design work for your business as well as Invest NI staff explaining Innovation Vouchers, IP and other support options that could help move your business forward.
|08:00||Registration & Breakfast|
|08:40||Welcome & Introduction by Dr Vicky Kell, Director of Innovation at Invest NI|
|08:55||The importance of your brand personality in social media communication - Gillian Colhoun, Design Capital|
|09:25||How to craft a successful content marketing strategy - Lyndsey Doherty, Origin Digital|
|09:50||The importance of using high-quality copy-writing and imagery as part of your content strategy - Jaime Steele, Pale Blue Dot|
|10:15||Practical tools to help you raise the profile of your business through social media - Louise Brogan, Social Bee Academy|