At times like these, it is more important than ever to keep connected.

Social media is an effective way to maintain a connection with your customers, initiate discussions and experience business contact in a way most of us have never done before. Your business, now more than ever, relies on the relationship you’ve built with your customers online.

Social media is an ever-changing landscape and every year trends and new ways of communicating emerge.

Ephemeral content (in the moment posting rather than pre-packaged/scheduled content), the rise of social TV and vertical videos such as Instagram’s IGTV and an increase in use and demand of live TV via YouTube, Facebook and Instagram have been some of the biggest social media trends in recent years.

Invest NI, in partnership with Declan Murtagh from digital marketing agency Brilliant Red Digital will deliver an hour-long webinar discussing the most important trends for 2022, along with how you can implement them in your business.

The webinar will conclude with a Q&A session. You can submit any questions at registration and on the day.

Agenda:
o The latest Social Media trends for 2022
o Should you try to implement and adapt the latest trends in your business?
o How to stay informed of and ahead of the latest social media trends

Panellists:
o Declan Murtagh, Brilliant Red Digital
Declan Murtagh is a Digital Consultant with Brilliant Red Digital. He is a social media specialist and speaker with over 10 years’ experience across a range of industry sectors. Declan has an extensive social media background having delivered campaigns both client-side in senior marketing roles, and agency-side in account management and project-based roles.