Invest NI's Food & Drink Consumer Insights Team invites you to join us at our annual conference focusing on the importance of knowing your consumer in order to maximise success in new product and market development. It will focus on segmentation, targeting and positioning with presentations from industry specialists from dunnhumby, Mintel, Lumina Intelligence, Vypr, TRKR, Insight Traction, Epic Conjoint, Lidl, thefoodpeople and independent marketing consultant Sharon Noonan.

The conference will feature case studies and a discussion panel with four local food & drink companies that have used and benefitted from Invest NI's Consumer Insights services to grow their businesses.

There will be an opportunity to network with other Northern Ireland suppliers, industry support organisations and specialist guest speakers over lunch and at the close. Also you can talk to Invest NI’s Consumer Insights, Food Business Development and Trade Teams about how they can support your business growth in GB, RoI and international markets.

Please click here for the full conference agenda.

Parking at venue

Free parking is available in the carpark behind the hotel. There is both a free public carpark, and the hotel car park which is barrier-protected. Parking tickets can be validated at the hotel reception desk on departure.