China Digital Masterclass

About China Digital Masterclass:

With 700 million internet users and over 300 million online shoppers, there has never been a better time to reach Chinese shoppers and businesses via online channels. Online shopping grew by 49% between 2014 and 2015, with E-Commerce now accounting for more than 20% of retail transactions. The rapid growth of online marketplaces such as Tmall, Taobao, JD.com, have served to provide Chinese consumers across the country with greater convenience and diversity of choice shopping online than ever before.

The digital landscape in China looks very different from the West, so understanding the market environment is the first step any company needs to take before entering the market. Likewise, there are a variety of practical challenges facing businesses trying to sell online in China (whether B2C or B2B), such as import rules and regulations, platform set-up costs, logistics issues, payment methods and IP protection.

Led by China E-Commerce experts, the workshop will cover:

• Understand the size of China's online opportunity
• Understanding the digital consumer
• Mapping China's digital landscape - including major B2C and B2B platforms
• E-Commerce including cross-boarder
• Digital marketing, SEO and social media
• Practical challenges
• Case Studies
• Support & Resources available

Programme