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Overview

Opportunity Prototyping: Business Development by Design

How does a good idea become a viable business opportunity?

In this workshop Professor Peter Kelly, an internationally recognised expert in ‘business high growth and entrepreneurship’, will challenge perceived ideas about developing a business opportunity, and provide practical guidance on how to test, validate and prototype your ideas in preparation for potential commercialisation.

Transforming a good idea into a valuable commercial business offering is a design process. At its core is opportunity prototyping.

Opportunity prototyping uses design thinking and:

• identifies how to create a compelling solution to a customer’s problem
• improves your ability to explore different possibilities (creativity)
• clarifies the way forward (innovation).

Through a combination of practical exercises and case studies, this workshop will provide an overview on how successful companies and entrepreneurs operate and will give you first-hand experience in the process of designing and prototyping a commercial offering.

This workshop will be presented by Peter Kelly, Professor of Practice, High Growth Entrepreneurship, Aalto University, Visiting Professor of Business, Trinity College Dublin.

Programme