Opportunity Prototyping: Business Development by Design

How does a good idea become a viable business opportunity?

In this workshop Professor Peter Kelly, an internationally recognised expert in ‘business high growth and entrepreneurship’, will challenge perceived ideas about developing a business opportunity, and provide practical guidance on how to test, validate and prototype your ideas in preparation for potential commercialisation.

Transforming a good idea into a valuable commercial business offering is a design process. At its core is opportunity prototyping.

Opportunity prototyping uses design thinking and:

  • identifies how to create a compelling solution to a customer’s problem
  • improves your ability to explore different possibilities (creativity)
  • clarifies the way forward (innovation).

Through a combination of practical exercises and case studies, this workshop will provide an overview on how successful companies and entrepreneurs operate and will give you first-hand experience in the process of designing and prototyping a commercial offering.

This workshop will be presented by Peter Kelly, Professor of Practice, High Growth Entrepreneurship, Aalto University, Visiting Professor of Business, Trinity College Dublin.


08:30 - 09:00  Registration & breakfast
09:00 - 09:10 Welcome and Introduction - Invest NI
09:10 - 11:10 Opportunity Prototyping: Entrepreneurship by Design - Professor Peter Kelly
11:10 - 11:15 Design Support Overview - DesignCapital Team
11:15 Q&A and Networking


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Additional Details

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Malone House

Barnetts Demesne,

Malone Road,


United Kingdom