Opportunity Prototyping: Business Development by Design
How does a good idea become a viable business opportunity?
In this workshop Professor Peter Kelly, an internationally recognised expert in ‘business high growth and entrepreneurship’, will challenge perceived ideas about developing a business opportunity, and provide practical guidance on how to test, validate and prototype your ideas in preparation for potential commercialisation.
Transforming a good idea into a valuable commercial business offering is a design process. At its core is opportunity prototyping.
Opportunity prototyping uses design thinking and:
- identifies how to create a compelling solution to a customer’s problem
- improves your ability to explore different possibilities (creativity)
- clarifies the way forward (innovation).
Through a combination of practical exercises and case studies, this workshop will provide an overview on how successful companies and entrepreneurs operate and will give you first-hand experience in the process of designing and prototyping a commercial offering.
This workshop will be presented by Peter Kelly, Professor of Practice, High Growth Entrepreneurship, Aalto University, Visiting Professor of Business, Trinity College Dublin.
|08:30 - 09:00||Registration & breakfast|
|09:00 - 09:10||Welcome and Introduction - Invest NI|
|09:10 - 11:10||Opportunity Prototyping: Entrepreneurship by Design - Professor Peter Kelly|
|11:10 - 11:15||Design Support Overview - DesignCapital Team|
|11:15||Q&A and Networking|