Invest NI Design for Business presents the fourth in a series of Design Workshops to explore how Design can have an impact on your business.

Digital Communications Workshop: The Art of Positioning your Brand Online 

If you think your marketing campaigns are hitting the mark, think again. Recent research demonstrated that only one in three consumers believe their favourite brands truly understand them, the studies actually showed that most consumers are significantly unimpressed by the relevance of the content they receive. However, forward-thinking companies no longer simply broadcast or push their messages to their audience, they have conversations with them. New digital communication strategies have grown to dominate the marketing mix and the appropriate use of these innovative techniques that can help you better understand and engage your customers are key to your future success.

This session is aimed at those companies looking to develop their knowledge about digital communication strategies and will explore areas including:

• Understanding the upcoming trends in digital communications
• Getting an insight into the underlying principles that engage people online
• Learn the basics of customer journey mapping
• How to wow your clients and boost sales with animation
• Understanding the importance of Emotional Intelligence in marketing

There will be opportunities to talk to expert design professionals about making design work for your business as well as Invest NI staff explaining Innovation Vouchers, IP and other support options that could help move your business forward.

Programme