Social media is an effective way to maintain a connection with your customers, initiate discussions, and experience business contact in a way most of us have never done before. Social media is an ever-changing landscape and every year trends and new ways of communicating emerge. An end to third party cookies, social media communities, contenting going full screen, chatbots, and micro influencers are some of the biggest recent social media trends that you could utilise in your business. Invest NI, in partnership with Declan Murtagh from digital marketing agency Brilliant Red Digital will deliver an hour-long webinar discussing the most innovative, important trends for 2023, along with how you can implement them in your business. The webinar will conclude with a Q&A session. You can submit any questions at registration and on the day. Agenda: o The latest Social Media trends for 2023 o Should you try to implement and adapt the latest trends in your business? o How to stay informed of and ahead of the latest social media trends Panellists: o Declan Murtagh, Brilliant Red Digital Declan Murtagh is a Digital Consultant with Brilliant Red Digital. He is a social media specialist and speaker with over 10 years’ experience across a range of industry sectors. Declan has an extensive social media background having delivered campaigns both client-side in senior marketing roles, and agency-side in account management and project-based roles.

At this workshop you will get an insight into the tools and techniques used by learning and development professionals to analyse training needs.

Hydrogen Economy Many countries are looking for solutions on how to control their carbon emissions and how to reach carbon neutrality. In this Hydrogen Economy webinar, Swagath Manohar, Senior Industry Analyst Energy & Environment, Frost & Sullivan will look at helping you identify growth opportunities in hydrogen technologies and markets. Swagath will discuss the five key pillars of decarbonisation: • Rise of renewables • Hydrogen economy • Direct electrification and renewable heat • Emissions management • Energy efficiency None of the key pillars are new, however the importance of each has increased in the past few years. Technology and crucially, business model innovation, will drive them further forward.

At this workshop you will get an insight into the tools and techniques used by learning and development professionals to analyse training needs.